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Box Office Bunny : ウィキペディア英語版
Box-Office Bunny

''Box-Office Bunny'', released in 1990, is a 4-minute ''Looney Tunes'' short starring Bugs Bunny, Daffy Duck and Elmer Fudd. It was shown in theaters with ''The NeverEnding Story II: The Next Chapter''. This was Warner Brother's first Bugs Bunny theatrical release since 1964.〔Sandler (1998), pp. 21–22〕 It was issued to commemorate Bugs' 50th anniversary. It is included as a special feature on the DVD for ''The Looney Looney Looney Bugs Bunny Movie''.
Jeff Bergman voiced the three main characters, thus becoming the first person besides Mel Blanc, who had died a year before the cartoon was released, to have the honor of providing Bugs' and Daffy's voices.
The short was directed by Darrell Van Citters, who went on to direct the first two "Hare Jordan" Bugs Bunny/Michael Jordan commercials for Nike.
==Background==

In the late 1980s, Warner Bros. Animation started producing new theatrical animated shorts, featuring the Looney Tunes characters. ''The Duxorcist'' (1987) and ''The Night of the Living Duck'' (1988) were well-received individually. Both were then incorporated to the compilation film ''Daffy Duck's Quackbusters'' (1988).〔 They marked a return to prominence for fictional character Daffy Duck.〔 They were followed by ''Box-Office Bunny'', the first theatrical short featuring Bugs Bunny since 1964.〔
According to director Darrell Van Citters, Warner Bros. studio was uncertain what to do with the film. It was reportedly completed six to nine months before its actual release. Its release was delayed because the studio wanted to release it alongside one of their feature films, but could not decide which could best serve to spotlight it. It was finally released alongside ''The NeverEnding Story II: The Next Chapter'' (1990). The under-performance of the feature film at the box-office is thought to have negatively affected the fate of the short.〔
Kevin Sandler believes the short set an unfortunate pattern for subsequent releases. Later Looney Tunes shorts were similarly attached to children's films which under-performed. In each case dragging the short film with them to relative obscurity. He offers the examples of ''Chariots of Fur'' and ''Richie Rich'' (1994), ''Carrotblanca'' and ''The Amazing Panda Adventure'' (1995), ''Superior Duck'' to ''Carpool'' (1996), and ''Pullet Surprise'' to ''Cats Don't Dance'' (1997).〔 Staffers involved in the production of several of these shorts reportedly suspected that the studio already knew that these feature films were "hard-to-market" films. From a marketing perspective, the shorts could then be used to attract additional viewers to the cinema. Sandler himself, however, suspected that Warner Bros. was simply not particularly interested in generating publicity for the animated shorts.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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